Is it frustrating that you aren’t meeting your marketing goals even after implementing various online and offline marketing strategies and techniques? Are your sales not increasing? Do you not see any progress in your brand awareness?
If you have reached a dead end regarding your marketing strategies, why not try something fun and creative to promote your business? How about you consider including custom patches in your marketing strategy?
The best thing about this marketing tool is you can add custom patches anywhere from jackets and shirts to hats and backpacks, whether sew-on or iron-on. No worries if your mind is still conflicted about how trendy patches can help your business. Below is the list of top ways custom patches can help you promote your business:
- Build brand exposure and recognition
Every brand needs continuous exposure, and yours isn’t different. This exposure helps you attract new customers and retain the old ones. So there is a high possibility that you have put your logo on your business cards, online ads, email campaigns, etc. However, you can also put your business logo on custom patches and give them to your customers.
Doing so can get your brand the attention it needs. Your loyal customers can place these patches anywhere, such as on laptops, favorite articles of clothing, phone cases, etc. In this way, wherever they go, your business receives exposure.
Do you want patches but don’t know how to design them? No need to worry. Consider getting your custom made patches by ultrapatches.com, where experts will manufacture the patches just the way you want. Since every patch has a story behind them, the manufacturers will customize the patches to reflect your brand’s style, personality, and message.
- Let your employees flaunt
Your employees are the most important ambassador of your brand – don’t forget that. After all, they are the first to come in contact with potential customers. So make sure to hand your employees the custom patches.
However, it is relevant to note that your employees can only become your business’ great ambassadors when they are happy and satisfied with their jobs. When your staff has a genuine connection with your brand and enjoys working with your company, they will enthusiastically wear these patches everywhere they go and share the details of your brand with others.
- Support a cause
Custom patches don’t necessarily have to be all about your brand. You can also design patches to stand for a cause. For example, your business is against the idea of animal testing, or maybe your company wants to raise awareness about cancer among the common public.
So figure out what particular cause you are most passionate about and incorporate them in your custom patch design. People like to show off their support for a good cause. Knowing that you back a particular cause can help your target audience trust you more. Thus you have an excellent chance to stand out among your competitors.
- Create a giveaway
Who doesn’t like gifts? Of course, you might have been using various promotional items, such as pens, notepads, business cards, etc., to promote your brand. But why not think out of the box? You can win your customers’ hearts by handing them beautifully designed custom patches.
There are plenty of ways to give customers custom patches and promote your brand. For example, distribute them at festivals, sports tournaments, community events, tradeshows, etc. Or you can host a contest on social media and give them to winners. You can even send them as promotional gifts by attaching them to the product packaging as a complimentary or thank you gift.
- Consider influencer marketing
You can design and sell the bundle of patches on social media platforms to promote your brand.
But are you not very tech-savvy? Or maybe you don’t have enough time? In that case, take help from a person who can help you. That is, try influencer marketing. Influencers have impressive reach on social media.
However, don’t just connect to any influencer. Instead, find an influencer whose audience aligns with your target customers. A winning endorsement from an influential person goes a long way.
- Something to remember
The primary reason to utilize custom patches in your marketing toolkit is to stand out.
Customers are often used to receiving pens, business cards, lanyards, etc. Sometimes, customers might even lose such promotional items after putting them away. So why not try something different that customers appreciate and use in the long run? That way, your customers can tell that you put considerable time and effort into your marketing and respect you.
Final thoughts
A good marketing strategy helps you reach your target audience. If you are tired of relying on digital marketing tools to reach your relevant marketing but are still unsuccessful, take a step further and consider custom patches. They can never go wrong. The best part about these patches is they are versatile and cost-effective. The unique, highly-effective, and long-lasting marketing tool can help you boost your business exposure and gain loyal customers.
