Brand communication and marketing have resorted to believing that “less is more.” With shelf-space for products getting more competitive, the concept of educating and informing customers through text on billboards, packaging, and pamphlets is now age-old. Wordy paragraphs and lengthy descriptions are no longer eye catchy. With the latest developments in technology, QR codes for product information are the new key to drawing customer attention.
Educating customers through visually and pictographically displayed information has a multitude of limitations.
- Only information that is extremely essential can be added, to avoid wordiness.
- Further, only the key points can be conveyed due to space constraints.
- In addition, pictures and statistics need to be limited only to the most important ones.
- Also, updating such information with the latest product developments and offers also sees a lag, as the cost and investment in printing and re-printing can be high.
These issues keep the customer from being fully informed about products at all times. Keeping all these and more drawbacks in mind, QR codes act as a quick fix to the above problems.
The most recent and most effective customer communication now lies in using QR code for product information and QR code for product tracking. This method is best suited because through a QR code, a customer can access a plethora of information via the internet. QR codes could lead to the official website of a product or brand, and these websites can be designed and presented in the most intricate and visually appealing ways to give the customers a 360 degree perspective of the product, something that cannot be offered otherwise.
Further, a website gives customers the latest and updated product information, as websites can be updated instantly and without any extra cost. Products that have already been purchased or ordered can be tracked to keep a check on the status of the order and delivery time. This is done when the QR code is linked to the tracker of the courier service.
Accessing a website through scanning a QR code is more convenient than accessing it directly, because one can simply scan the QR code through the camera of a smartphone and it would detect and lead them to the website. This is far more convenient for less tech-savvy customers who may not know how to access their phone’s web browsers. This can help customers view and study their products remotely. No matter where the QR code is printed – on the product itself, in the newspaper, or on a pamphlet – it can instantly lead the customer to a sea of useful information.
The most recent and most effective customer communication now lies in using QR code for product information and QR code for product tracking. This method is best suited because through a QR code, a customer can access a plethora of information via the internet. QR codes could lead to the official website of a product or brand, and these websites can be designed and presented in the most intricate and visually appealing ways to give the customers a 360 degree perspective of the product, something that cannot be offered otherwise.
Further, a website gives customers the latest and updated product information, as websites can be updated instantly and without any extra cost. Products that have already been purchased or ordered can be tracked to keep a check on the status of the order and delivery time. This is done when the QR code is linked to the tracker of the courier service.
Accessing a website through scanning a QR code is more convenient than accessing it directly, because one can simply scan the QR code through the camera of a smartphone and it would detect and lead them to the website. This is far more convenient for less tech-savvy customers who may not know how to access their phone’s web browsers. This can help customers view and study their products remotely. No matter where the QR code is printed – on the product itself, in the newspaper, or on a pamphlet – it can instantly lead the customer to a sea of useful information.
QR codes help customers gain instant knowledge about a product and make a comparative analysis on the go. For example, while browsing through multiple brands for a particular item at a supermarket, the customer can simply scan the QR codes on the product to read more about the products and make a better judgment. Let’s say a consumer is looking for the right canned juice brand in the packaged foods aisle of a departmental store, he can go beyond just comparing the ingredients and sugar content of the available brands, and actually read more about the brand itself like the process followed to make the juice, where the raw materials were sourced from, etc.
From the perspective of the seller, the QR code method can be implemented easily using a QR code generator for consumer packaged goods, such as the one offered by Flowcode. A QR code generator instantly generates a unique code for every type of product, or for every website, depending on the seller’s preference. Either each product can have its own specific code, or all products of the same brand could lead to the Home page of a brand’s website through which the customer could go through the catalog of products and their descriptions.
Conclusion
QR codes are the new one-click solution to customer awareness, customer education, and customer garnering. The ease that comes with accessing data using a QR code is what makes it such a hit amongst the new generation. From something as simple as accessing a restaurant’s menu through a QR code to reading about an FMCG advertised on a pamphlet, a QR code eases the overall selling and buying process.
It automates the system and reduces in-person interaction, which makes it faster and more seamless. By directly leading you to a brand’s website, it gives you access to more detailed information about a product, which further helps you to make a more informed decision. With the growing usage and convenience of QR codes, we cannot imagine a market or product without it. It now qualifies as one of the bare essentials and necessities for every product, service, or brand. Using a QR code helps you to tap into a new sector and reach out to more potential buyers.
