Before running a social media account, the social media manager must know what are the do’s and don’ts while using social media.
In this article, we will briefly discuss nine things that social media managers should avoid to make their social media accounts better.
DON’T POST WHEN YOU HAVE NO AUDIENCE
What’s even the point of posting content when no one is watching?
Being a social media manager, you must have a good amount of followers before posting the content.
You can visit the website: https://socialmediavan.com/instagram-followers
VIOLATING COMMUNITY GUIDELINES
Every social media platform has its own rules and guidelines that a social media manager must follow. Promoting content and getting copyright claimed, spamming excessively, and bullying are part of social media community guidelines. If these guidelines get violated, it may result in limiting the actions or sometimes getting the accounts suspended. The actions taken by the authorities vary in most cases.
A social media manager should refrain from violating these community guidelines to keep their social media accounts secured.
SOCIAL MEDIA WITHOUT SECURITY
To protect your social media, it is a must to secure your social media accounts.
The Internet has made our lives easier – but has also increased the risks of violating our privacy. Our social media accounts can easily get hacked if they are not secured enough. It is mandatory for a social media manager to fully protect the social media account/page by choosing a strong and unique password containing numbers, alphabets, and characters that can’t get easily guessed, enabling two-factor verification on your accounts, and never clicking on random links – they might be phishing attempts.
NO BALANCE WHILE POSTING
It is true when they say “extremes are always bad!”
Posting aggressively is as equally wrong as not posting at all. Social media managers should keep a balance between posting the content. If you don’t post on your page for weeks, it badly affects the insights. Same as when you aggressively post on our feed, 5-6 posts a day, it looks really unprofessional, your engagement rate gets divided. Every social media page owner must follow the rules of posting. It is best to post one or maximum two posts a day.
CONTENT WITHOUT CAPTIONS
Especially posting on business pages without captions is pointless. It is mandatory to write catchy, detailed, and conceptual captions on the posts to convey a clear message to your audience.
Posting videos with captions are so important for deaf and hard of hearing individuals as it helps them understand the message.
Also, captions with relevant hashtags help to increase the engagement rate, and obviously, the page looks professional too.
So, if you’re posting on your social media business pages, you must post with relevant and detailed captions.
NO LOCATION ON SOCIAL MEDIA; A MYSTERY
If you are promoting your business on social media and you are not mentioning your location anywhere on your page, your customers would never be able to find out where you are from unless they message to ask you by chance.
That might give an unprofessional image to your audience, and it badly affects the business you are trying to get through social media.
As a social media owner, it is your job to make sure your audience knows where you are from. It is mandatory to mention your location in your bio, and always tag your location on your posts because posts with a tagged location get 79% higher engagement than posts without a tagged location.
So, if you’re running a social media page, keep your location updated and tagged today.
BAD RESPONSE TIMINGS
For instance, if you want to make your reservation at a restaurant through their social media page, you have two options in mind, and you have messaged both of them – one of them responds fast, and the other one takes ages to respond to your query, what would you do? Would you keep waiting for days or weeks to make your reservation for a simple dinner? Not! You would make your reservation to the other restaurant that quickly responded to you. That is how slow response timings affect your businesses on social media.
Also, slow response timings question the credibility of your social media customer support.
The average response time on social media is about five hours. A social media manager must meet the timings for growing the business.
Also, there is a feature on Facebook which enables your customers how responsive you are. If your response time is less than fit minutes for a week which is an exception, Facebook will put up a badge on your page that would be “Very responsive to messages”.
POSTING BLAND STORIES
Many social media users make the mistake of posting stories on their social media accounts without any gifs, texts, stickers, or sounds to save their time. Stories without these look uninteresting.
If you want to create the best story for your social media account, always add up relevant gifs, highlight the text, and try to add catchy sounds to some of your content. It will develop
the interest of your audience in your stories. It will be beneficial for promoting your brand in a fun way.
DO NOT SHARE WITHOUT CONFIRMATION
A big mistake that social media users mostly make is to re-share almost every other trending news on their accounts without any confirmation of whether it’s true or not. Being a social media influencer with a good amount of followers, it is your job to make sure no false information is getting conveyed to your audience.
Always confirm any trending issue from authentic resources before re-sharing on your feed.