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8 Questions To Ask When Hiring a Local SEO Agency

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Using a good local SEO agency can ensure the success of your business online. An excellent local SEO would ensure website visits that would create brand awareness and eventually translate into potential customers to grow your business. 

Hiring a local SEO agency can be tremendous and overwhelming. Knowing your needs and expectations would ensure you get the best SEO services available. 

It can also help you make informed decisions in hiring a good local SEO agency. 

Here are 8 questions to ask when hiring a local SEO agency that will make the process run smoothly with promising results.

What is their work experience with previous companies similar to ours?

The local SEO company you want to hire should be more experienced with handling your SEO requirements than a bunch of rookies. 

You can speak with their past clients or look at their portfolios to learn about their accomplishments and engagement. 

Also, ask about things like references, case studies, websites, and the names of their previous clients. 

The bottom line is to conduct background research about the local SEO agency before deciding to hire them. 

Can you solve complex Google My Business and other listing issues?

This is to enable you to know if the local SEO agency is experienced with GMB and can solve other listing issues with some platforms like Google, Apple Maps, and Yelp. 

If they don’t have any experience with GMB, then they cannot help you with local search listings. It is important to know that listings help users find local businesses online,  drive traffic and customers to your business as well as increase your business’s visibility in a local search. 

Therefore, your local SEO must have experience and knowledge about listings so that your business is promoted online and that eventually translates into business growth.

They cannot be a good match for your business since GMB can help improve credibility and enable you to respond to reviews about your online business.

Can you send me examples of successful case studies?

Most SEO companies are all talk and no show, so you must demand proof of their successful case studies. 

As we mentioned earlier, you can do this by going through the case studies or asking them in person. These case studies should contain data, testimonials, and credible pictures to prove their competence. 

Any good local SEO agency that takes its business seriously will have enough case studies to show to potential clients like you. 

This will testify to the results they have driven for various clients. They will tell you the strategies and insights they gained while working with those clients.

Most SEO companies have case studies listed on their website. Be sure you validate those case studies before considering hiring the local SEO agency.

How will you undertake the keyword research process?

Keyword research has evolved significantly with its focus on understanding User Intent. 

Your prospective local SEO agency should know how to choose keywords and how they include their user Intent. It would be advisable if they knew how to understand your industry’s audience. 

Check to see if your local SEO agency intends to use the Google keyword planner to find the estimated number of people in a particular location.

What will be the mode of communication?

Any local SEO will have an impeccable communication strategy in place. They will also have a proper system to communicate their findings, next steps, and level of activity. 

You can further inquire about how often and what will be communicated as well as whether the communication is going to be via phone or email. The report should be clearly explained and easily understood by you and other members of your team.

How much is the cost of your services?

The local SEO agency you plan to hire should give you an accurate breakdown of the costs of the services payment and pricing plans and any other additional fees. 

To avoid being overpriced or cheated, compare the pricing with industry standards and other agencies to see if you are been charged according to the services they are providing to you. 

You should beware of the cost of services to make better spending decisions that will give you the best results you expect for your business. 

Taking a look at the local SEO  table could be a good way of ensuring that the services provided by your local SEO are up to standard and legitimate.

What is your hands-on experience with “Schema markup”?

Schema markup is essential to your local SEO.  Schema markup is a form of microdata found at Schema.org. Schema markup creates an enhanced description known as a rich snippet once added to a webpage. This appears in search results.

You must hire a local SEO agency that knows schema markup very well. Working with a local SEO company that does not have hands-on schema markup experience will negatively affect your business.

What is the expected time frame to achieve results?

The local SEO agency you plan to hire should have a stimulated timeline to show measurable and effective SEO results.

 The local SEO agency should be able to give solid answers concerning how long it will take to start seeing meaningful results and what SEO tools would be most beneficial.

Conclusion

Hiring an SEO agency can be a tough nut to crack. You need to be well-informed and fully aware before deciding to outsource your local SEO. 

Having enough information at the outset can help you make a better decision in hiring a good local SEO agency. 

The answers to these would determine whether the local SEO agency you are interviewing is a good fit for your business. 

The 8 questions we just discussed should guide you when hiring a local SEO agency. 

The answers to these would determine whether the local SEO agency you are interviewing is a good fit for your business. 

 Let’s recap the questions; 

  • What is their work experience with previous companies similar to ours?
  • Can you solve complex Google My Business and other listing issues? 
  • Can you send me examples of successful case studies? 
  • How will you undertake the keyword research process? 
  • What will be the mode of communication? 
  • How much is it going to cost me if I hire you for your service? 
  • What is your hands-on experience with “schema markup”, and finally 
  • What is the expected time frame to achieve results?

Guest Blogger

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA, and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

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