If we define penalty word, then the meaning will be loss of one’s body, rights, or property as a result of committing a crime or committing a public offense as a result of a law or court decision. This was what is penalty. But what is a Google penalty? In this article, we will see what is Google penalty and different Google penalty recovery services.
Google Penalty: Brief Synopsis
A Google penalty indicates that your site is no longer listed in searches or that your keyword ranking has dropped dramatically. When your website receives a Google penalty, you will be unable to locate your target audience. And as you become less visible to your target demographic, your traffic and sales will suffer.
It can happen on any website. A Google penalty will result from a well-intentioned and earnest attempt to improve your site’s rating. When you receive a Google penalty, however, it is difficult to regain your good ranking and return to Google’s good graces. When you’re new to SEO, it’s easy to make a mistake with an algorithm that results in a Google penalty.
Algorithms primarily rely on a collection of calculations and rules to achieve the desired result. These algorithms are usually designed to reward websites that meet certain quality standards. Google’s webmaster guidelines outline the parameters for meeting such expectations.
Google also employs individuals to manually monitor and rate websites as part of its penalty service. They mostly track places that have been subjected to the algorithm but do not meet quality standards. Even if you’re on the wrong side of the update, you may feel as if you’ve been penalized.
What are the Reasons for Google Penalties?
There are, of course, other consequences. But we’re simply looking at the most prevalent ones here:
1. Unnatural Links
Unnatural links are the first name in the list of Google penalties. Backlinks are used by Google to assess the quality of your website and its content. If Google penalty checker detects that a link was paid for or is part of a link scam, you’re in big danger.
You’re in huge trouble if Google’s penalty checker discovers that a link was bought or is part of a link scam.
2. Low Quality Or Plagiarised Content
The next one on our list of Google penalties is low-quality content. Google wants to provide the greatest possible experience for its users. You can expect a Google penalty if your material does not provide them with any value.
In some cases, duplicate material is unavoidable or even essential. When you produce an article using quotes or lyrics for music, for example, you have duplicate material. You can use canonical tags to demonstrate to Google that you know what replication is and that you’re doing it in good faith. This will concentrate your attention on a specific piece of material.
Spam penalties are unusual, but they do happen. Spam might include anything from a cloak to scratching. You will not be penalized, especially for spam, unless you build a spam website. There’s also the issue of “spammy free hosts” to consider.
Spammers frequently employ low-cost or no-cost site hosting. Google may choose to punish all associated websites if a host is thought to predominantly host spam websites. As a result, be cautious while choosing a web server for your website. A poor decision now could harm your web’s future growth.
Spam was the final type of Google manual penalty. Panda and Penguin are two Google algorithm upgrades that have resulted in algorithmic penalities. Before we get started on the Google penalty recovery procedure, let’s have a look at what they are.
1. Google Panda Penalty
The purpose of the Google Panda penalty is to ensure that the site’s content is consistent. What’s surprising is that it affects your entire site, even though only one area of it is having issues. Even though Panda’s patent is quite technical and dull, it explains how it works.
It claims to be a Google-created site-wide adjustment factor. Panda had the most impact on content farms when it originally appeared. This is due to the updated algorithm’s original purpose. It excludes duplicates, low input, brand searches, and poorly written information based on quality characteristics.
It is based on aspects of quality. If a site fails to meet the criteria, Google will apply the change score to the entire site. Even if you only have a few low-quality pages, it could have an influence on your site in the long run.
2. Google Penguin Penalty
Backlinks are the major focus of the Google Penguin Penalty. Penguin penalty, unlike the Panda algorithm upgrade, has just a limited impact on specific pages. Therefore, if you are affected by this Google penalty, all you need to do is restore the selected page.
Here are some of the backlink-related variables that could get you in trouble and result in a penalty for your site:
- Link Diversity: It’s deemed unnatural if the majority of your backlinks come from your comments section. It’s also a bad sign if a lot of links have the same anchor text.
- Backlink Quality: Most websites have a mix of poor and high-quality backlinks. You attract Google’s notice if you have a large number of low-quality connections. If you have a significant number of low-quality connections, you will attract Google’s notice. However, the fact that your profile has a large number of high-value ties raises suspicion.
- Link Velocity: It’s regarded as unnatural for a website to gain a large number of links in a short period.
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Google Penalty Recovery
You need to determine whether the problem is caused by a manual penalty or an algorithm trigger. You may have noticed a sharp decline in traffic. In this instance, you must first determine the cause of the traffic loss.
There are different ways for Google penalty recovery. Google manual penalty and Algorithmic Penalty are the two types of Google penalties that can be enforced on your site. Let’s take a peek at how they’re getting back on their feet.
1. Manual Action
You should check Google Webmaster Tools to see whether you’ve been hit by manual action. Go there after checking your messages. When Google takes manual action against your site, you will be notified. The cause for the punishment will be provided as well. On that premise, you should concentrate on the healing process.
2. Algorithmic Penalties
It’s easy to search for manual actions. It’s a straightforward technique to follow. When it comes to algorithmic punishments, it’s not the same. You’ll have to look for yourself because you didn’t receive a notification from Google. Examine the entire time frame in which your traffic decreased. Make a note of it and check to see if Google has made any algorithm changes since then.
Keep in mind that each update comes with its own set of changes. Penguin penalty is more concerned with the distribution of anchor text and backlinks than Panda was with the quality of the articles.
Google Penalty Recovery: How to Remove Bad Backlinks After Identifying Them
Bad backlinks are another common reason for being penalized by Google. There are various types of harmful backlinks available. Are you unsure if you have any poor backlinks? Make sure you’re not in the grey area by checking this list.
Bad Backlinks comes from:
- Duplicate content websites are those that have two or more versions of the same piece of material
- Websites that are unrelated to the topic of your site
- Redirections that are undetectable
- Links that are hidden
- Backlinks across the entire website
- Backlinks from directories to your website
- Sponsored content and advertorials
- Backlinks from a variety of pornographic and gambling websites
- Backlinks that are added through auto-approved comments
- Backlinks in the text
These are the various types of harmful backlinks you can find on your website. It’s critical to examine your backlinks whether you’re facing an algorithmic penalty or a manual action. That is the first step in recovering from a Google penalty.
Either as an automated punishment or as a manual effort, you must analyze your backlinks. Backlink analysis software such as Moz Connect Explorer, Majestic, and others can be used for this. When you use the Google penalty checker tool to study your backlinks, you’ll most likely discover which links have caused your rankings to drop.
You can also use Google’s Webmaster Tools. To locate the harmful backlinks, look at the list of do-follow backlinks. To identify poor backlinks, use the backlink analytics tools provided above. Identifying the wrong backlinks is only half the battle. To reinstate penalties much more needs to be done. You may have to go over everything again manually.
Only half of the job is done when it comes to locating poor backlinks. There’s a lot more work to be done in terms of Google penalty recovery. You’ll have to carefully check each of the links to find the malicious backlinks. Always double-check the links in your blog comments. You might look for links with a Pagerank of 0 to locate more poor backlinks.
Please double-check the connections on your blog. You can look for more poor backlinks by searching for links with a Pagerank of zero. To make it easier, go to “Filters” and then “PageRank.” The drop-down menu will show the “0” option under the “Domain” menu.
1. Removing Bad Backlinks
It’s time to get rid of any links that might be affecting your rankings. You’ll need to send an email to recover your penalty and enhance your Google rankings. It should be addressed to the webmaster of the exact website from which you want to delete the problematic link. Make sure you send the email from your company’s email account when you’re writing it.
Remember to keep your email tone professional and respectful. You want to make it easier for the webmaster to remove bad links. During your recovery period, don’t spam your webmaster; instead, send a follow-up e-mail if necessary. That’s all you need to do on your end.
2. Reject an Entire Domain
Disavow a domain is frequently the only option for penalty recovery. This can be done by going to “Backlinks monitor.” Each backlink will have a settings button in its row. A tag such as “disavow” can be chosen.
By filtering this list, you can get a complete list of labeled links. It may take 2-4 weeks for your report to be processed. After your site has been processed, you will notice a change in its rankings. You can also apply for Google penalty recovery services for your company.
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Google Penalty Recovery: Desolve a Penguin Penalty
If you’ve been struck with a Penguin penalty, there’s not much you can do. That isn’t to say you should give up immediately. The first step is to remove any links that you don’t want. The links may be faulty or unnatural. To get rid of them, follow the actions outlined above.
It’s also a good idea to double-check your anchor text distribution. This is to see where you’re getting your links from. The Backlink Checker from Ahrefs is the simplest way to do this. It’s completely free to use and can provide a full report in seconds.
Image via Ahrefs
Go to the “Overview” tab in your report. The anchor text distribution for your site may be found here. A healthy report would include naked URLs, brand name keywords, keyword variations, and more. If the report simply shows match terms, it should be a cause for concern. It indicates that your website is at risk of a Penguin penalty. The supplied keywords must be removed.
You may find out where the anchor text came from by going to the “Backlinks” tab. You can also locate referring domains related to it based on that. You’ll need to send an email to the webmaster, just like you did with backlinks. You can also utilize the Disavow Links Tool if they don’t remove the links.
Google Penalty Recovery: Resolving a Panda Penalty
Panda penalties are mostly targeted at websites that display a large number of advertisements, as well as those with a slow site speed, bad content, or poor navigation. In a nutshell, it encompasses everything you need to consider to offer a positive customer experience.
The first step in recovering from a penalty is to assess the speed of your website. For this, you can utilize a tool like Pingdom. It will tell you how long your web pages take to load.
The next step is to seek low-quality or duplicate websites. Go to Google Webmaster Tools and search for “Search Appearance” and “HTML Improvements” to see if this is the case. These sections will display the number of duplicates on your site.
You have two alternatives for recuperation once you’ve found these pages. You can either unfollow them or delete them entirely. You’ve completed the entire penalty recovery process for your site if you can accomplish that.
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Remove Google Penalty Without Any Sweat
Using professional services, you can recover from a Google penalty. Professionals have a specialized staff that will review your website and makes the required changes to get you back on top. They also have skilled web marketers to put on top of Google’s ever-changing algorithms. This will ensure that your website maintains a good reputation and does not jeopardize its search rankings.