While many business owners still remain indifferent to SEO (search engine optimization), like it or not, it is an integral aspect of building a successful startup from scratch.
If you are in the process of starting your own business and putting together a plan of action, we urge you to give this article a read. We’re going to highlight 8 reasons why SEO is so important for a new startup.
- Collect customer behaviour data
A successful SEO strategy is all about collecting, processing, and leveraging customer behaviour data. Using a variety of tools, you can look at what your ideal customers are searching for online, how well they respond to certain types of content, which areas of your website are working and which are not, and so much more.
- Gain more traffic and conversions
SEO can help you drive more traffic through to your website and then convert them into paying customers. Not only that, but it can help you drive the most relevant visitors to your website; people who are actively searching for the products / services that you offer.
- You can do some SEO in-house
While it’s always recommended that local businesses work with a reputable SEO agency in Dallas to help with their digital marketing, there are a number of tasks that you can take care of in-house that will contribute to your SEO (e.g., identifying and fixing broken links / posting engaging blogs on your website).
- It can help inform other business decisions
You can use the same customer behaviour data you collect to make informed business decisions. For example, you can focus on more obscure ‘long-tail keywords’ with lower search volumes to attract different traffic with greater conversions.
For example, if you having a cleaning business in Dallas, you might be interested in working on “end of lease cleaning services in Dallas” to branch into a wider market with very specific search terms.
- SEO encourages helpful optimizations
In order to rank well with Google, you have to optimise your website and other online profiles to be as clear and concise as possible. Not only does this improve the overall user experience, but when you rank well and have a consistent online presence, it builds trust and credibility in the eyes of your potential customers.
- Your ‘own’ your traffic
Paid ads are great for short-term results and should almost certainly be a part of your digital marketing strategy, however, SEO allows you to effectively ‘own’ your traffic, long-term. So long as you continue to churn out high-quality, ‘shareworthy’ content, you maintain an authoritative position in Google’s SERPs (search engine results pages).
- Put your business on the map
When starting a fresh business, you’ll be starting from scratch online as well. If you don’t work on your SEO at all, it will be a long time before you can naturally build up any form of online presence or awareness. By adopting SEO in the early stages however, you can gain awareness, brand equity, and ultimately build traction.
Would you want to do business with someone who is practically a ghost online?
- Establish your business locally
SEO isn’t just about putting your business in front of a wider audience online, but connecting with your local community as well. For example, by working on your local SEO in Dallas, you will be far more visible to Dallas residents who are actively searching for your products and/or services.
Being the third largest city in Texas, establishing a solid local SEO strategy can help you generate a lot of business while solidifying your reputation before branching into a wider, international / global market.
All in all, SEO is entirely worthwhile. However, bear in mind that strategy and execution is everything. You must either do plenty of research or sign up with a third-party digital marketing agency with a solid reputation for delivering exceptional results. Otherwise, you’ll run the risk of making costly mistakes that may hinder your rankings as opposed to helping them.