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5 different letter types for logos

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The perfect typeface is like picking the right colour to paint your house while creating a brand. The new coat will freshen up your home and tell your guests a lot about the people who live there, so you’ll want to get it correctly. 

The home’s peeling paint reveals carelessness. Bright, lively hues signify a well-maintained property.

Fonts are also employed to provoke particular reactions and build distinctive mental associations with a brand, just like colours are for a home. Each font type has distinct advantages, disadvantages, and psychological implications.

Even though there are thousands of free typefaces accessible today, the majority of them fall into five categories. 

Each of these fashions has distinctive qualities, and the manner it is applied and created greatly influences the symbolic significance it conveys. They consequently influence the look of your logo.

Discover which font will best influence your logo by reading about it as we examine each sort of typeface.

What font should you use for your logo?

Swash typefaces

These font types are the oldest, with the first instances dating back to the end of the 15th century. The small feet at the top and bottom of each letter are referred to as “serif” feet. These little ornaments, which are made from artists’ brushes, are put to the letters as decorative accents.

Serif typefaces are further broken down into a number of subcategories (old style, classic, neoclassical, transitional, clarendon, etc.). Serif fonts are among the most widely used types today; times new roman is a common choice for books, documents, and even certain logos.

Despite some of the many subclasses, this font style is distinguished by a more traditional design and the presence of serifs at the top and bottom of the majority of letters.

The psychology of serif fonts – serif fonts is used by companies who want to project a classy and sophisticated image. These types of logos exude a sense of reliability, respectability, and tradition.

Serifs are also useful for communicating a brand based on authority and grandeur and make firms seem more established. Serif typefaces are preferred by institutions in the academic, publishing, and financial sectors because of their dignified, traditional appearance.

Without serif fonts

Sans serif fonts forgo the frills of their predecessor in favour of a simpler, more contemporary design, and this contrast allows them to blend in seamlessly with serif fonts. They have been around since the 19th century but really took off in the 1920s and 1930s. 

With the development of the well-known helvetica design in the middle of the 20th century, german designers developed the typeface even further.

Straight, uncluttered lines characterise these fonts. For a more scalable appearance, they are unadorned and have a focus on readability and simplicity. There are numerous subcategories of sans serifs typefaces, including grotesque, square, geometric, and humanist forms.

Sans serif psychology – this font style delivers a simple, uncomplicated appearance. Thanks to their elegant and effective design, they promote clarity with a creative approach, but they may also be flamboyant and used to grab attention. Businesses that select and purchase font family place a high value on honesty and sensibility that are undemanding of flash or flair.

Slab serif typefaces

The classic serif typeface first appeared in the 19th century, and the slab serif is a variation of that design. These typefaces are distinctive from their vintage counterparts because they are bold. Serif fonts are distinguished by bigger, block-shaped feet (slabs literally mean slabs).

Strong and robust in style, these font types are more often linked with contemporary brands than historic ones. These fonts might have rounded or angular edges, and they often resemble typewriter styles.

The psychology of slab serif typefaces is that they emphasise big, forceful visuals. Their strong lines and less delicate serifs suggest reliability, trustworthiness, and innovative thinking. 

Slab serif fonts are frequently used by businesses looking to create a strong impression or demonstrate how creative their concepts and offerings are because they effectively convey importance and necessity.

Cursive fonts

In the 20th century, informal script forms gained popularity and considerably reduced the need for flourishes.

Additionally, the block print appearance is avoided by these font styles in favour of a more organic cursive look. Scripts are made to imitate handwritten calligraphy and are divided into two primary subcategories: formal and informal.

Swashes, which are flourishes and curls, are what distinguish formal scripts. Since they can influence reading and make word or letter markings challenging to understand and scale, it is generally advised to use these typefaces sparingly. In contrast to formal scripts, informal scripts place more emphasis on readability.

Font psychology: script, generally speaking, script fonts conjure up images of femininity, elegance, and creativity. Their curving and floral designs also convey a more personable, hands-on attitude to business. 

Using script typefaces effectively can help businesses express a specific emotion. Similarly, individuals attempting to convey a sense of originality and creative thought should use script typefaces.

Artistic fountains

Display fonts and decorative fonts eschew convention in favour of a distinctive and lovely typeface. Since they are typically created for particular enterprises, the majority of ornamental types are beneficial for a number of industries and purposes.

Long passages of text are rarely written in decorative fonts. They are best for words and letters that start with the letter “c,” though.

If your design is too narrow or topical, these kinds could occasionally go out of vogue. Nevertheless, they work well in logos.

Psychology of decorative fonts – in general, these fonts stress distinctiveness and convey uniqueness. Additionally, because of its adaptability, businesses can choose which emotions to emphasise by combining several font types. 

A sense of casualness, pleasure and innovative thinking are some of the most frequently evoked feelings. They may also bring to mind traits, ideas, or memes that are peculiar to a certain culture or time period.

We pass the buck to you

A crucial part of any brand identity is selecting the right font. You can better communicate your company’s ideals and objectives by using a font to give your brand more layers of meaning.

Make sure to take into account how each font style and type complements the look of your brand. Your brand can effectively tell your company’s narrative by selecting the correct typefaces and design components.

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