A good web design looks good and has much aesthetic value. But it goes beyond that and has significant SEO value. For higher rankings, web design and SEO should work together. Let’s find how a good web design helps SEO experts scale their efforts.
Bad Design Increases Bounce Rates:
People rely primarily on their sight to make judgments. If visitors find a site dull, unpleasing, or chaotic, the memory forever stays with them. Even if the brand excels in other departments, a poor web design could force them to leave for competitors. A good web design reduces bounce rates and is beneficial for rankings. Hence, businesses partner with the web designing company to develop stunning and user-friendly websites.
Furthermore, a bad design would harm the SEO efforts, but an excess or lack of features and functionalities could damage a brand’s reputation. It is also about achieving a balance. For instance, if the website has many features, it will impact site navigation: Less blank space would make it harder to highlight the crucial elements. It would not divert customer attention away from the CTA. As a result, you can lose valuable customers.
A good web design is about keeping it simple and sticking to a few elements that matter the most. If the web design is crisp and sharp, more customers will stay on the site. As a result, the site rankings would improve.
Good Web Design Boosts Credibility:
Trust is the foundation of all business transactions. Every company needs to prove that people can trust them to solve their problems. For e-commerce brands, the only way to win customer trust is through the website. If the web design looks professional, neat, and tidy, customers will find it compelling to buy products. A good web design shows customers the effort and dedication in serving customers. As the site looks more organized and easier to navigate, customers lose their inhibitions and engage with the brand. Work with an e-commerce services provider to improve your site architecture.
Customers also know the importance of protecting their personal information. So, if brands need customer data to deliver personalized experiences, they should prove trustworthy. The site should be well-encrypted to avoid the risk of data breaches. Consult with an e-commerce services provider to help you with site security.
Brands must get an SSL certificate. It not only enhances site security but also boosts rankings. Brands can use security icons and trust badges to show that customer data is secure. It is critical when the site processes customer payments. Also, brands can use accepted payment trust badges from Paypal, VISA, and Mastercard to show that transactions made through the site are secure. Finally, brands can use Google customer review badges and Amazon bestseller badges to highlight endorsement from top brands.
Responsive Design Enhances User Experience:
A responsive web design adapts to the screen size of the user’s device. Designing a responsive web design saves you valuable time and energy. It is not possible to optimize separately for mobile and web users. A responsive web design takes care of that and facilitates faster page load speeds. Mobile-friendliness and page load are critical ranking factors. So, by creating a responsive design that accommodates mobile users, you can boost your rankings.
A responsive web design ensures that your content is readable. It reduces bounce rates and makes your visitors come back to consume more content. Readers who find your content insightful and valuable would look for ways to share content.
If a site does not have a responsive design, it would be harder to locate the share button. But having a responsive design would draw attention to the share button. Readers would share your content and bring more traffic to your site. When you get more traffic, Google will promote you higher. You also would get quality leads who would convert sooner or later. In this way, a responsive design benefits your brand.
Web Layout Boosts Content Rankings:
Google loves good content, and sites that help people with practical tips rank higher. Best SEO company optimize content for user intent. They hope that optimizing content makes it accessible to people. But it all starts with a good web design. A web design that complements the content can boost readability and improve rankings.
The layout, colors, and fonts web design make the content livelier and more readable. The use of negative space in web design also boosts content readability.
It is also very possible for disabled people to access your site. Part of a good design is to ensure that marginalized communities feel included. When you design for accessibility, they can come to your site to get the information they need. It would bring you more traffic and boost your rankings.