This post is for you if you’re a college student who hasn’t yet learned digital marketing abilities.
We’ll go through some of the most compelling reasons why mastering digital marketing skills is a wise decision.
College years are the most important in one’s life for two reasons: first, they provide you with a fresh experience and taste of life, and second, they provide you with ample time to prepare for the world that awaits you after college.
But, before we get started, you must first understand what digital marketing is.
What is the definition of digital marketing?
The marketing and marketing of goods and services using digital networks and online mediums is known as digital marketing.
The commercials we see on Twitter, Instagram, Google, YouTube, and other platforms are all part of a company’s digital marketing activities.
Not only that, but digital marketing is responsible for every advertisement we see for items we started looking for or discussed with our friends.
Remember when your favorite brands sent you tailored emails with exclusive discounts and offers? That’s another example of digital marketing expertise in action.
Let’s have a look at why each student nowadays desires to develop digital marketing skills:
Why College Students Should Learn Digital Marketing Skills Right Now
1. There Are No Stringent Qualifications Necessary
That’s right, you read that correctly. To learn digital marketing, you don’t need any specific qualifications or prior expertise. All you have to do now is make a decision and sign up for a course.
This is true for all digital marketing certification courses. There’s a place for you in online marketing whether you’re enthusiastic and creative, analytical or both.
After graduation, you can start learning during your spare time. If you like to learn at your own pace, look for an online digital marketing course that includes high-quality, self-paced video lectures as well as live group and personal sessions with the instructors.
2. Low-cost and high-return-on-investment
Digital advertising courses are not prohibitively expensive and therefore do not necessitate a significant financial investment. The cost of a credible digital marketing education ranges from INR 30,000 to INR 1,000,000.
If you develop digital marketing skills in college, you will be a more desirable candidate following graduation and will be able to secure internships much more quickly.
Internships frequently lead to career possibilities, with salaries ranging from INR 2,00,000 to INR 3,50,000 in the first few years. This implies that you will recoup your investment.
3. Industry that is Recession-Proof
The digital marketing business has proven its effectiveness time and time again, and it is here to stay. Because of the changes in marketing, it has now become the preferred method of marketing for all businesses.
This means that there will never be a shortage of jobs in this area. The covid-19 epidemic is an outstanding illustration of this.
Because everything came to a halt during Covid, and we were all stranded at home, people began to use the internet and social media more than ever before.
This allowed businesses to communicate and market to potential clients via internet channels without having to leave the office.
As a result, despite the pandemic, money poured into digital advertising, which leads me to my next point.
4. Digital marketers are in high demand.
Businesses can use digital marketing to reach a worldwide audience while also focusing on extremely specific individuals who match their target demographic.
All of this can be accomplished for a fraction of the expense of traditional marketing. As a result, businesses have embraced digital marketing.
However, they will require digital marketing specialists and pros to manage efficient campaigns. The need for digital marketers skyrocketed as a result, and the numbers are still rising today.
Entering a high-demand industry is also a motivating aspect for all career-oriented individuals. And, of course, with high demand comes a high salary. Let’s take a closer look at it in the next section.
5. High-Paying Positions
The compensation paid to digital marketing specialists and professionals, as well as some digital marketing talents, are remarkable.
As previously said, salaries range from INR 2,00,000 LPA to INR 9,00,000 LPA, based on the job function, designation, responsibilities, experience, and firm.
The success of your digital marketing profession is mostly determined by how quickly you can pick up new information while on the job and how skilled you become at what you do. It’s an exciting and creative job. As a result, even when you’ve landed a job, you can never stop learning.
Because, as a result of technical improvements, digital marketing trends change and emerge.
Must Read: Digital Marketing Salaries
6. An Exciting Work Environment
Working in a digital marketing position should be a must experience because of the workplace culture and environment! Dealing with young creative people from various origins and cultures broadens your perspective.
Working as part of a team allows you to learn from a variety of perspectives, which benefits both your personal and professional development.
It’s never a typical 9-5 job. Every day is unique and brings something fresh to the table in digital marketing employment.
It’s a profession that’s exciting, difficult, and enjoyable. Working with well-known companies and celebrities is an important aspect of this job.
7. Opportunities for Entrepreneurship
If you want to be a business owner, here’s why digital marketing is so important. You can create a full-fledged digital marketing agency and provide services to companies in need once you’ve mastered digital marketing.
You can provide all digital marketing services under one roof, or you can specialize your agency and become well-known for one or more digital marketing services, such as content authoring or paid media advertising.
However, if you wish to branch out and establish a business in another industry, digital marketing will be critical for your marketing and promotion, as traditional marketing is costly at first.
As a result, it is a win-win situation for all business owners.
Also, If you wish to study online marketing at a professional level, you can enroll in an MBA in digital marketing, which requires graduation from a university-recognized institution as a minimum qualification.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.